st. Louis, may 14 /prnewswire-firstcall/ -- Anheuser-busch Inc.
(nyse: Bud) Has Signed A Letter Of Intent To Terminate Its U.s. Importing
rights To The Grolsch Beer Brands, It Announced Today. Miller Brewing Company
will Become The Importer Of The Grolsch Brands. The Deal Will Provide
enhanced Protections For Anheuser-busch Equity Wholesalers. Anheuser-busch
expects The Deal To Close By august 1, 2008.
Grolsch Has Been Imported By Anheuser-busch Since april 2006 Under An
agreement With Brand Owner Royal Grolsch Nv. In february 2008, Sabmiller Plc,
parent Company Of Miller Brewing, Completed Its Acquisition Of Royal Grolsch
nv And The Grolsch Brands.
The Financial Terms Of The Deal Are Not Being Disclosed.
\\\"the Time Is Right To End Our Importation Of These Brands,\\\" Said david A.
peacock, Vice President, Marketing, Anheuser-busch, Inc. \\\"it Is Important
that Our Wholesalers Who Transition These Brands Are Able To Protect Their
investments. This Agreement Includes Provisions For Our Distributors That
will Compensate Them Appropriately.\\\"
\\\"since The Time We Began Importing Grolsch, Anheuser-busch Has Expanded
its Portfolio To Include A Full Range Of Other High-end Imports Such As Stella
artois, Becks And Bass Pale Ale, As Well As Craft-style Beers And Non-alcohol
beverages,\\\" Continued Peacock. \\\"together With Our Best-selling American
brands, Including Budweiser, Bud Light And The Michelob Family, We Now Offer
the Countrys Most Comprehensive Line-up Of Products, And Are Well Positioned
in Todays Changing Beverage Marketplace.\\\"
Based In st. Louis, Anheuser-busch Is The Leading American Brewer, Holding
a 48.5 Percent Share Of U.s. Beer Sales. The Company Brews The Worlds
largest-selling Beers, Budweiser And Bud Light. Anheuser-busch Also Owns A 50
percent Share In grupo Modelo, mexicos Leading Brewer, And A 27 Percent Share
in china Brewer Tsingtao, Whose Namesake Beer Brand Is The Countrys
best-selling Premium Beer. Anheuser-busch Ranked No. 1 Among Beverage
companies In Fortune Magazines Most Admired U.s. And Global Companies Lists
in 2008. Anheuser-busch Is One Of The Largest Theme Park Operators In the
united States, Is A Major Manufacturer Of Aluminum Cans And One Of The Worlds
largest Recyclers Of Aluminum Cans. For More Information, Visit
http://www.anheuser-busch.com.
source Anheuser-busch Inc. |