Canandaigua, N.y., dec. 12 /prnewswire/ -- Kajmir -- The New And Unique blend Of Premium Brandy, Fine Vodka And Warm Vanilla From Centerra Wine company -- Is Wrapping Sophisticated Consumers In Soft Warmth This Holiday season With An Intriguing Proposition: Sensual Discovery.

(photo: http://www.newscom.com/cgi-bin/prnh/20061212/nytu119 )

Smoothly Blended And Undeniably Original, Kajmir Promises Compelling Taste and A Sensual Experience Of Aromatic Flavors And Warm Sensations With Every sip. Its An Experience Unlike Any Other -- Perfect For Todays experience-driven Consumer. From Its Alluring Bottle Design To Its Exotic color And Unique Flavor, Kajmirs Taste Characteristic Is On Trend With The expectations Of The Image Conscious, Trend-setting Consumers (ages 25-45) Who have More Than Doubled The Volume Of The Flavored Spirits Category In The Last four Years.*

With Flavored Spirits Fueling More Than 37 Percent Of The Total Distilled spirits Growth Over The Last Five Years,* Consumers Clearly Want Flavor More than Ever Before, But With One Important Caveat -- Hold The Heaviness, sharpness And Burn Of Traditional Flavored Spirits.

"we Set Out To Create A Flavored Spirit That Offers Consumers A Truly unique Taste," Said Centerra Wines Marketing Director Jon Guggino. "consumers responded To Kajmirs Distinctive Flavor, Calling It Sexy, Smooth, Exotic And special. Overwhelmingly, Consumers Said Kajmir Captured A Taste Sensation theyve Been Wanting But Havent Been Able To Define."

Whether Served Straight, Chilled, On The Rocks Or Mixed To Create A "signature" Cocktail, Kajmirs Unique Flavor Characteristic And Premium quality Are Versatile Enough To Create A Different, Yet Distinctive Experience very Time. "kajmir Is Versatility In A Glass," Added Guggino. "its Great For a Variety Of Social Drinking Occasions."

Specially Crafted For Fine And Casual Restaurants, Cafes And Trendy Clubs and Bars, Kajmir Is Also Available At Major Retailers Across The Country. Look for 750 Ml, 375 Ml And 50 Ml Sizes (suggested Retail Price Is $18.99/750 Ml).

About Centerra Wine Company

Kajmir Is Made By Centerra Wine Company, The Popular-priced And Premium wine Producer Of Constellation Wines U.s., Which Is Part Of Constellation wines, The Worlds Largest Wine Business, And An Operating Division Of constellation Brands, Inc. (nyse: Stz And Stz.b) ("cbi"). Constellation Wines u.s. Encompasses Four Of Cbis U.s. Wine Businesses: Icon Estates, Centerra wine Company, Pacific Wine Partners And North Lake Wines. The Company represents Some Of The Worlds Most Sought After Brands, Including Franciscan oakville Estate, Robert Mondavi Winery, Simi, Robert Mondavi Private selection, Woodbridge By Robert Mondavi, Blackstone, Toasted Head, Ravenswood, hardys, Nobilo, alice White, Twin Fin, Vendange, paul Masson And Arbor Mist.

*impact Databank 2005 Edition

2006 Blended And Bottled By Kajmir Distillers, Bardstown, Ky 20% Alcohol by Volume; 40 Proof

source Centerra Wine Company