New York, dec. 7 /prnewswire/ -- Today In Times Square, M>ms World(r) New york, A Larger-than-life, "candy-coated" Retail Store Dedicated To The colorful Chocolate Fun Of All Things M>ms(r), Opened Its Doors To The Public. a 25,000 Square-foot, Eye-popping Retail Chocolate Experience, M>ms World(r) new York Is Located At Broadway > West 48th Street In The Heart Of Midtown manhattan.

To Celebrate M>ms(r) Arrival In Times Square, Outside The Store, New yorkers Donned Bathing Suits And Immersed Themselves In The Iconic Red, Blue, green And Yellow Candy-coated Colors To Become "human M>ms(r)."

"our M>ms World(r) New York Store Will Surprise And Delight Visitors With its Unique Shopping Experience," Says john Haugh, President Of Mars Retail group. "m>ms(r) Is One Of The Most Fun, Popular And Beloved Brands In The world; And Were Thrilled To Be Opening An M>ms World(r) In Times Square."

M>ms World(r) New York Will Offer Tourists And Locals Alike The opportunity To Purchase Unique And Exclusive M>ms(r) Brand And Character plush Toys, Apparel For Adults And Kids, And Thousands Of Other Items. visitors Can Also Create Their Own One-of-a-kind M>ms(r) Custom-blended Color mixes, Selecting From Among 22 Milk Chocolate And Peanut M>ms(r) Colors.

The Store Also Will Offer Several Fun M>ms(r)-themed "only In New York" experiences, Including:

    *  The Worlds Largest Display Of M>ms(r), Featuring A Selection Of More
       Than 1 Million  Milk Chocolate And Peanut M>ms(r).

    *  The Character Blue In An Homage Pose To The Disco Beat Of Saturday
       Night Fever.

    *  A 21-foot Miss Green M>ms(r) Version Of Lady Liberty.

    *  An M>ms(r) Color Mood Analyzer, To Identify For Guests Which M>ms(r)
       Color Best Suits Their Daily Mood.

"throughout Our New York Store, Customers Will Be Immersed In A Sound And light Experience That Reflects The Fun And Flavor Of All Things M>ms(r)," adds Haugh.

The New York M>ms World(r) Store Marks Only The Third Such Retail destination For The Iconic Candy. In 1997, The First M>ms World(r) Store opened On The Famed las Vegas Strip, Followed By A Second Store Opening In orlando In november 2005.

"we Came To New York Because Its A Tourist Mecca And Filled With passionate New Yorkers," Continues Haugh. "if Someone Hasnt Had An opportunity To Visit The las Vegas Or orlando M>ms World(r) Stores, They Can now Visit An M>ms World(r) Store In New York; And For Many, The Fun Journey is Now Being Able To Visit All Three."

M>ms World(r) Stores Are Owned And Operated By Mars Retail Group, Based in Henderson, Nevada. Mars Retail Group Also Manufactures And Sells ethels(r) Chocolates And Ethel M(r) Chocolates. More Information On M>ms world(r) Is Available Online At www.mmsworld.com.

Masterfoods Usa, The united States Food, Snack And Pet Care Operations Of mars, Incorporated, Is One Of The Worlds Leading Food Manufacturers. With more Than $5 Billion In Annual Sales, The Combined Food, Snack And Pet Care segments Are A Symbol Of Excellence For Quality Brands. Headquartered In hackettstown, Nj, Masterfoods Usa Employs More Than 8,000 Associates In The united States, With 38 Manufacturing Facilities Nationwide. The Company Owns some Of The Worlds Favorite Brands Including M>ms(r) Brand, Snickers(r) brand, Uncle Bens(r) Brand, Pedigree(r) Brand Food For Dogs And Whiskas(r) brand Food For Cats.

source M>ms World New York